This is the art of applying makeup to a client. A makeup artist may also hold consultations to teach clients how to apply makeup. An esthetician may include makeup artistry in his or her practice, whereas a makeup artist cannot perform all esthetic techniques without a license.

Make-up artists interpret the make-up requirements of clients to produce both a creative and technically accurate visual representation. This may involve very basic make-up for a TV presenter through to more complex period make-up or special effects. The work involves creating images and characters through the medium of make-up, hairstyles and prosthetics in accordance with a brief.