During the early twenties cream or ivory colored face powder was used by most women. Later in the middle of the twenties a powder corresponding to the nature hue of skin – perhaps a nuance brighter – came in fashion. For rouge the colors rose, raspberry, and around 1925 also orange were popular.
From the middle of the twenties on lips were colored in deep red, deep brownish reds, plum and orange. The shades changed later at the end of the twenties. Colors like rose, raspberry and medium red were new trend.
Lipstick was applied as a “Cupid’s-Bow” (Armor’s Bow) to the upper lip. Also the lower lip was exaggerated a bit and the width of the lips de-emphasized a little.
Usually eyes were held quite dark. To get this effect the whole eye was edged with a black eyeliner and then the margins blured easily. The eyelid shadow was often painted in dark gray. Besides gray, colors like turquoise and green were also in fashion. To further emphasis of eyes eyelashes were also painted black.
Very popular were thin, black and downward sloping eyebows which were inked with a black or brown eyeliner.
The fingernails were painted only in the nail center. The half-moon and nail tip were left bare and white.
Natural beauties (natural with “a little support”) were the ideal of the forties.
Face powder was used to match the skin or to gave a nice rosy glow. To get this effect a slightly darker warmish foundation was used and then powdered over with a powder that was lighter than normal skin.
To get a natural rosy look popular rouge colors were red with pinkish undertones, bright pinks with fuchsia undertones and bright roses.
For the eye dark brown or black mascara and a small eyeliner was used. Eyeshadows mostly varied in muted grays and browns.
Eyebrows were kept fairly natural in thickniss, but were manicured into clean, well defined arches and accented by use of a dark brown pencil.
For lips all shades of red including clear bright reds, cherry reds, pinkish reds, and orange reds were popular. Two different color plans for lipstick use existed. On the on hand the “monotone”, where lipstick was used to support a glorified natural look (includes light red, reddish orange, and raspberry tones) and on the other hand the “contrast”, where lips brought a definite accent (includes cherry red, crimson and vermillion shades). In any case lips should look full and soft. To effect this top lip was slightly exaggerated.
It was popular to wear nail polish according to clothes and accessories. Therefore a lot of colors were used. Especially blue-reds, brown-reds, bright reds, green, mustard yellow, black, navy blue, plum, and mauve were popular.
Basic look was a polished nail with a left out white half-moon and a white sliver at tip.
The 1960s marked a transition between the ladylike looks of the ’50s and the free-spirited glamor of the ’70s. The Mod subculture was at its peak during the early and mid ’60s, which brought about a more playful approach to makeup and the use of color. Voluminous hair, lots of eyeliner, and the pixie cut also made their way into mainstream style during this decade.